Is my design good design? What a simple, yet profound question for a designer to ask himself. Yet, that was exactly what Dieter Rams did in the 1980s when he found the design world around him to be too loud and confusing.
Born in 1932, Dieter Rams is a German industrial designer, famous for his less-is-more aesthetic. Rams began his career much like most industrial designers of his era - in architecture. After graduating from the Wiesbaden School of Art in 1947, Rams transitioned into industrial design in 1956 while working at Braun. Although he made a name for himself in industrial design, Rams always retained architectural influences in his work.
“You have to think carefully in advance about what you’re making and how you will make it, because for both architecture and industrial design, the cost of changing things afterward is much higher than the cost of better preparation. So I learned a lot from architecture.” - Dieter Rams
In response to his attention to detail and his desire to promote sustainable design, Rams set out Ten Principles for Good Design. Although he never intended them to be timeless guideposts for designers, these principles have very much become the cornerstone of every designer’s toolbox:
Despite his renowned privacy, Rams has granted Gary Hustwit access to his work and his life for an unprecedented documentary on Rams’ life and work. The documentary will feature interviews with Rams and highlights and analyses into his work and process.
“I want the film get past the legend of Dieter. I want it to get into his philosophy, process, inspirations, and even his regrets.” - Gary Hustwit
Hustwit is best known for his work on Helvetica, Objectified, and Urbanized. Hustwit has launched a Kickstarter campaign to help fund this highly-anticipated documentary about one of the design world’s most influential creators. The film is expected to debut in 2017.